¡Más Leche, Más Bienestar! Beneficiary Roll Expands

The social program "Más Leche, Más Bienestar," spearheaded by LICONSA, is gaining traction, showing notable growth in its beneficiary roll. This initiative aims to provide milk access to the most vulnerable families, thus enhancing nutrition and food security. For the dairy sector and milk producers, this expansion is significant as it ensures a distribution channel and a steady demand for national milk production.

The increase in beneficiaries signals that the government's social policy is reaching more households in need of nutritional support. Milk, with its high protein and calcium content, is vital for children's development and seniors' health. Facilitating its access contributes to public health and encourages a dairy consumption culture in previously underserved populations.

Economically, the LICONSA program acts as a large-scale buyer of raw milk, offering farmers a guaranteed price and market placement. This stability is crucial for small and mid-sized producers often confronted with market price volatility. The expansion also boosts milk production, providing the dairy industry an opportunity to strengthen as the program demands consistent quality supply, encouraging farmers to invest in and improve their dairy farms.

Overall, "Más Leche, Más Bienestar" is successful both socially and economically, improving nutrition and public health while stabilizing the dairy industry and benefiting producers. It exemplifies how well-implemented policy can positively impact the entire value chain.