Lifeway Foods Showcases New Innovations at Expo West 2026
Lifeway Foods, Inc., listed on Nasdaq as LWAY, is set to celebrate its 40th anniversary by introducing new products at the Natural Products Expo West 2026, held from March 3-6 at the Anaheim Convention Center in California. The company, known for its kefir and probiotic offerings, will highlight its latest innovations, including Muscle Mates™ and Probiotic Kefir Butter™.
Muscle Mates™ is a lactose-free, ready-to-drink functional beverage designed to support strength, recovery, and gut health. It contains 20 grams of protein, 5 grams of creatine, and 12 live and active probiotic cultures. This product is aimed at meeting the increasing consumer demand for performance-driven beverages and will be available in grocery stores, fitness centers, and select retailers nationwide.
Another notable product is Lifeway Kefir Butter™, available in Unsalted, Sea Salt, and Honey Butter varieties. This probiotic, cultured butter is low in lactose and crafted with Lifeway's signature kefir cultures, offering both flavor and nutritional benefits. The Probiotic Kefir Butter™ is expected to appeal to consumers seeking premium butter with enhanced taste and versatility.
Julie Smolyansky, President and CEO of Lifeway Foods, highlighted the growth of the cultured dairy category, projected to exceed $75 billion globally over the next decade. She emphasized the company's commitment to innovation in the cultured dairy sector, which aligns with the increasing popularity of protein, probiotics, and fermented foods.
Expo West attendees can visit Lifeway's booth to sample these new products, learn about the benefits of probiotics, and experience interactive moments. The company will also host various events, including a book signing by CEO Julie Smolyansky and a wellness beverage marketplace presentation.
Lifeway Foods has been recognized for its growth and innovation, earning accolades such as Dairy Foods' Processor of the Year 2025 and inclusion in Forbes' Best Small Companies list. Its products are distributed across several countries, including the United States, Mexico, and France.
