Lifeway Foods Expands ProBugs Organic Kefir Distribution to Over 250 Harris Teeter Stores

ProBugs Organic Kefir, crafted from organic whole milk, is enriched with Lifeway's signature blend of 12 live and active probiotic cultures. The product is designed with children in mind, featuring a no-spill spout and a squeezable pouch for ease of use. Packed with protein, calcium, and vitamin D, ProBugs is a nutritious snack option that supports healthy, active growth.

"We’re thrilled to bring Lifeway ProBugs Organic Kefir to Harris Teeter shoppers," said Julie Smolyansky, President and CEO of Lifeway Foods. "As pioneers in the probiotic drinkables category, we’re committed to providing parents with healthy, delicious snacks their children will enjoy. ProBugs has been a fan favorite for over a decade, and this expansion reflects our mission to make probiotic nutrition accessible to more families."

The company plans to support the launch with targeted marketing campaigns, including collaborations with content creators, advertising, and in-store events, to introduce ProBugs to Harris Teeter customers.

The expansion comes as demand for children's probiotic products grows. According to Allied Market Research, the U.S. kids and infant probiotic market is expected to reach $370.89 million by 2032, growing at a CAGR of 9.1%.

Image by Lifeway ProBugs, prnewswire.com