Lidl Partners with Kerry Dairy Ireland to Launch Own-Brand Infant Formula
Kerry Dairy Ireland, known for its 50-year history of innovation in dairy products, has been a strategic partner to Lidl for over two decades. The company’s expertise in nutrition and sustainable food production made it the ideal partner for Lidl’s new venture into infant formula. The new range will be manufactured at Kerry Dairy Ireland’s facility in Charleville, Co. Cork, leveraging Kerry’s cutting-edge blending of science and nutrition expertise to ensure the formula meets the highest standards of quality and safety.
Tim Gault, commercial director of Kerry Dairy Ireland, commented: “Kerry Dairy Ireland has been a strategic partner and supplier to Lidl Ireland for over 20 years, and we’re proud to continue building on this partnership. Our innovation in creating healthier, tastier, and more sustainable food solutions aligns with Lidl’s mission to deliver high-quality products at accessible prices.”
The infant formula range marks a significant step in Lidl’s commitment to providing value-driven solutions for parents, particularly at a time when cost is a growing concern for families. Kevin Duffy, chief commercial officer for Lidl Ireland & Northern Ireland, said: “We know that cost is a significant challenge for many parents choosing to include formula within their baby’s feeding routine. That’s why Lidl has developed its own-brand infant formula range, to offer parents greater choice and accessibility to infant milk and follow-on milk at market-leading value.”
The range, designed to support both combination feeding with breastfeeding and bottle-fed-only babies, will be available across all of Lidl’s 223 stores throughout Ireland. The new product line aims to provide high-quality alternatives to existing market brands, offering the same nutritional benefits but at a more competitive price point.
Lidl’s latest product initiative underscores its dedication to expanding its private-label offerings while also meeting the diverse needs of consumers. The introduction of an own-brand infant formula reflects Lidl’s strategy to enhance accessibility to essential baby products without compromising on quality or safety.
The deal with Kerry Dairy Ireland comes at a pivotal time, as parents increasingly seek affordable, reliable infant nutrition options. The collaboration between the two brands highlights Lidl’s ongoing commitment to working with trusted local partners to deliver innovative, sustainable, and high-quality products that cater to the needs of Irish families.
The infant formula range is now available in Lidl stores, further cementing the retailer’s position as a leading provider of affordable, high-quality food products across a wide range of categories.
