Lely Launches Online Platform Linking Consumers and Dairy Farms Directly
Lely North America has launched a new online platform called the Lely Farmers Market, designed to connect consumers directly with farms across the United States that utilize Lely's dairy automation technologies. The platform aims to provide consumers with easy access to a variety of farm-fresh products and unique experiences offered by participating farms.
The Lely Farmers Market features a range of products sourced directly from the farms, including fresh milk, artisan cheeses, yogurt, ice cream, beef, bakery items, soaps, and other farm-made goods. Each product is the result of a focus on cow comfort, consistent quality, and responsible stewardship.
The platform also offers consumers the opportunity to explore on-farm experiences, including tours, cafés, farm stores, seasonal events, and family-friendly activities such as cow cuddles. These experiences are designed to bring consumers closer to agriculture and offer insights into modern dairy farming.
An interactive map, powered by Google Maps, is available on the website to help users discover nearby farms, view their locations, plan visits, and access turn-by-turn directions. Additionally, the platform allows users to search and filter results by product categories and experiences, making it easier for consumers to find destinations that match their interests.
According to Xavier Drake, Director of Marketing at Lely North America, the platform aims to create a direct connection between dairy farms and families, showcasing how innovation and animal care contribute to the production of quality food. Participating farms use Lely's automated milking, feeding, or cleaning technologies, which are designed to support natural cow behaviors and improve farm management.
Lely North America, part of the Lely company founded in 1948, is dedicated to creating a sustainable and profitable future in farming. Based in Pella, Iowa, Lely North America is part of a global operation that provides automated solutions for dairy farming in over 50 countries.
