Lala invests 70 million pesos to boost milk consumption
Source: dairynews.today
Grupo Lala, a leading Mexican dairy company, is investing 70 million pesos in a campaign to promote milk consumption in line with WHO and FAO guidelines.
Grupo Lala, the renowned Mexican dairy company, is set to invest 70 million pesos in a new promotional campaign titled "Fresh Milk Lala, the Real Taste of Milk".
This initiative aims to encourage milk consumption across the country by highlighting the nutritional benefits recommended by the World Health Organization (WHO) and the Food and Agriculture Organization (FAO).
"We want Mexicans to remember the benefits of fresh milk, a food that comes from the farm to their homes. However, we still face a significant challenge as there is a noticeable gap between current milk consumption and the daily recommendations by the WHO and FAO", noted Javier Pejito, Vice President of Marketing for Dairy, Formula, and Innovation at Grupo Lala.
The campaign will include a series of multi-channel promotional activities designed to raise awareness about fresh milk as a superfood essential for complete and healthy nutrition.
Over the past year, Grupo Lala has allocated over 150 million pesos to these efforts. With a network of more than 1,300 distribution units, the company maintains the largest and most sustainable cold distribution network in Mexico's food industry.
Established for 75 years, Grupo Lala operates 29 production plants and 172 distribution centers across Mexico, Brazil, and the United States, supported by a workforce of over 39,000 employees. Their distribution fleet, comprising more than 7,000 vehicles, delivers over 600 products to 578,000 points of sale worldwide.
This initiative aims to encourage milk consumption across the country by highlighting the nutritional benefits recommended by the World Health Organization (WHO) and the Food and Agriculture Organization (FAO).
"We want Mexicans to remember the benefits of fresh milk, a food that comes from the farm to their homes. However, we still face a significant challenge as there is a noticeable gap between current milk consumption and the daily recommendations by the WHO and FAO", noted Javier Pejito, Vice President of Marketing for Dairy, Formula, and Innovation at Grupo Lala.
The campaign will include a series of multi-channel promotional activities designed to raise awareness about fresh milk as a superfood essential for complete and healthy nutrition.
Over the past year, Grupo Lala has allocated over 150 million pesos to these efforts. With a network of more than 1,300 distribution units, the company maintains the largest and most sustainable cold distribution network in Mexico's food industry.
Established for 75 years, Grupo Lala operates 29 production plants and 172 distribution centers across Mexico, Brazil, and the United States, supported by a workforce of over 39,000 employees. Their distribution fleet, comprising more than 7,000 vehicles, delivers over 600 products to 578,000 points of sale worldwide.
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