Lala Appoints Rosalina Tornel as Director of Growth

Her appointment is considered vital as the company aims for increased efficiency and profitable growth by utilizing her experience in business transformation.

Tornel's background in growth direction and business strategy makes her an ideal choice for this challenge. Her experience in the food and beverage sector is crucial for Lala to face competitor pressures and changing consumer trends. With an emphasis on innovation and market focus, her leadership is expected to drive the development of enticing products and new avenues for attracting new generations of consumers.

She will also be tasked with expanding the Lala brand into new market niches, exploring value-added products like functional milks, probiotic yoghurts and specific nutritional dairy foods. Product innovation is crucial for competitiveness and demand growth in a market saturated with options, and Lala's focus on innovation signals confidence to the entire supply chain.

Her appointment also suggests a focus on supply chain optimization and digital transformation. In the era of e-commerce and last-mile logistics, operational efficiency is essential for profitability. The new director will ensure that Lala's operations remain agile, managing the raw milk supply effectively to reduce costs and improve customer service.