Lactalis: Trust in Innovation and Market Penetration
Source: dairynews.today
In 2024, Lactalis made significant strides in the Spanish market with over 25 product innovations, reaching over 60% of households.
Lactalis, with brands such as Puleva, Président, and Galbani, has solidified its position among the top ten food companies in Spain, boosted by its innovative capabilities and the trust it inspires. The company marked 2024 with over 25 new product launches, establishing a presence in more than 60% of Spanish households.
According to Kantar, Lactalis's cheeses have a penetration rate exceeding 45%, while yogurts and dairy desserts reach 31%, and milk and beverages stand at 27%. The company also reports a repeat purchase rate of over 50% in these categories, making it a staple in 12 million Spanish homes. Lactalis's presence in the foodservice channel significantly contributes to future purchase intentions, reinforcing its brand recognition.
Among its innovations are the Puleva Disney range tailored for children, Puleva Peques Buenas Noches for infants over 12 months, and Chufi Coco Loco, a refreshing chufa drink with coconut. In the cheese sector, products like El Ventero cream cheese and high-protein cheese slices have gained popularity.
Puleva has become one of Spain's top twelve food brands, and Président maintains a strong market presence, cited among the most consumed brands according to Kantar's Brand Footprint report. These achievements demonstrate Lactalis's unwavering commitment to meeting consumer demands and staying at the forefront of the dairy industry.
According to Kantar, Lactalis's cheeses have a penetration rate exceeding 45%, while yogurts and dairy desserts reach 31%, and milk and beverages stand at 27%. The company also reports a repeat purchase rate of over 50% in these categories, making it a staple in 12 million Spanish homes. Lactalis's presence in the foodservice channel significantly contributes to future purchase intentions, reinforcing its brand recognition.
Among its innovations are the Puleva Disney range tailored for children, Puleva Peques Buenas Noches for infants over 12 months, and Chufi Coco Loco, a refreshing chufa drink with coconut. In the cheese sector, products like El Ventero cream cheese and high-protein cheese slices have gained popularity.
Puleva has become one of Spain's top twelve food brands, and Président maintains a strong market presence, cited among the most consumed brands according to Kantar's Brand Footprint report. These achievements demonstrate Lactalis's unwavering commitment to meeting consumer demands and staying at the forefront of the dairy industry.
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