Lactaid Launches Lactose-Free Dairy Creamers in Coffee Segment

Lactaid has officially expanded its product offerings with the introduction of Lactaid Creamers, a new line of lactose-free dairy creamers. This move marks the company's entry into the coffee creamer category, further diversifying its lactose-free dairy portfolio. The new creamers are crafted using 100% real milk and cream, minus the lactose, and contain only five simple ingredients. Notably, they are free from artificial flavors and gums, adhering to clean-label expectations.

The Lactaid Creamers come in three distinct flavors: French Vanilla, Caramel, and Sweet Cream. This launch is part of Lactaid’s broader strategy to increase its presence in everyday consumption occasions, expanding from traditional dairy staples to coffee customization. The brand's expansion aligns with the increasing consumer demand for functional dairy products that accommodate lactose intolerance without compromising on taste or quality.

Distribution for the new creamers will commence this month, with the products being placed in the dairy aisle alongside Lactaid's existing line-up of lactose-free offerings. This strategic placement aims to leverage Lactaid's established brand presence in the lactose-free sector.