Knowing, calculated, and systematic: Danone takes aim at Chobani in explosive court case

In a court case described as "knowing, calculated, and systematic," Danone is suing Chobani, alleging that the latter has been free-riding on Danone's significant brand equity and marketing investment in ready-to-drink (RTD) coffee products. Danone has claimed that Chobani has copied SToK’s slogan and packaging design, leveraging the established market presence and consumer recognition that Danone has nurtured over time. Such cases are exceptionally rare, with only 0.9% of trademark disputes advancing to a jury trial. This legal battle highlights the intense competition within the beverage industry, where brand differentiation and intellectual property rights play pivotal roles in market dynamics.