India's Lactose-Free Dairy Products Market Poised for Rapid Growth with 7% CAGR by 2027
Key Drivers
The rising awareness of lactose intolerance among consumers, combined with a growing demand for healthier alternatives, is propelling the market for lactose-free dairy products. These products, especially milk, cater to a niche but expanding consumer base.
Market Challenges
One of the key challenges facing the market is the high price of lactose-free dairy products. These items require ultra-high temperature (UHT) treatment for pasteurization, which increases their production costs. As a result, they fall under the premium product category, limiting their consumer base compared to regular dairy products.
Additionally, the presence of plant-based alternatives, such as almond and soy milk, is intensifying competition, potentially slowing the market's growth. These alternatives are often more affordable and readily available, drawing consumer interest away from lactose-free dairy options.
Future Outlook
Despite the challenges, the lactose-free dairy market in India is expected to continue its growth trajectory, driven by rising health consciousness and demand for specialized products. The market is likely to see innovations in production processes and a broader range of lactose-free offerings, which could further drive consumer interest and market expansion.
