GoodBelly Introduces Dairy-Free Protein and Probiotics Smoothies

GoodBelly, a brand renowned for promoting digestive wellness, has announced the release of its new Protein + Probiotics Smoothies. These smoothies present a dairy-free option to conventional kefir, combining gut health benefits with plant-based protein. Each serving contains 11 grams of protein, which is 10% higher than the leading kefir brand, and includes 1 billion CFUs of probiotics.

Available in three flavors—Blueberry, Peach, and Strawberry—the smoothies are packaged in 32-ounce bottles, offering four servings per bottle. This product is strategically placed in the dairy aisle, alongside kefir and drinkable yogurt, to cater to consumers looking for a convenient and tasty way to meet their nutritional goals.

Recent trends indicate that protein and gut health are becoming top wellness priorities for consumers. According to a report by Numerator, 78% of shoppers emphasize the importance of meeting daily protein goals, with breakfast being the most popular time for protein consumption. GoodBelly’s new smoothies aim to fulfill this demand by providing an accessible and flavorful option.

Marc Seguin, CEO of GoodBelly, noted that many consumers seek to incorporate more protein into their diets, but often find existing options to be either too heavy or lacking in flavor. The new smoothies represent an evolution of GoodBelly’s mission to make gut health simple, accessible, and enjoyable.

The Product + Probiotics Smoothies will begin distribution in June and will be available at selected retailers such as Giant Food, FreshDirect, Save Mart, and others, with plans for wider retail distribution throughout 2026. GoodBelly is a part of NextFoods, a company based in Boulder, Colorado, that focuses on providing science-backed, natural nutrition solutions.