Fonterra Oceania Launches 'Night Cheese' Campaign for Bega Cheese
Source: dairynews.today
Fonterra Oceania has introduced Bega Cheese's 'Night Cheese' campaign through TBWA\Melbourne, spotlighting the unique late-night snacking experience.
Fonterra Oceania has rolled out Bega Cheese's 'Night Cheese' campaign, created by TBWA\Melbourne. This campaign steps away from the traditional dairy product marketing and focuses on the late-night snacking moment.
"By identifying and owning the late-night snacking moment, We are creating a whole new experience of indulgence that is uniquely Bega," stated Bianca Di Donato, marketing manager at Fonterra Oceania. The campaign's imagery features a person opening a refrigerator at night, aiming to activate the audience's memory structures with Bega cheese cues.
TBWA\Melbourne CCO Paul Reardon notes that Bega cheese occupies a spot in one of every two household fridges in Australia, making it a significant brand leader.
The team behind this campaign includes key figures from Fonterra such as Bianca DiDonato and Renee Milkop-Kerr, and from TBWA like Paul Reardon and Pat Sofra.
"By identifying and owning the late-night snacking moment, We are creating a whole new experience of indulgence that is uniquely Bega," stated Bianca Di Donato, marketing manager at Fonterra Oceania. The campaign's imagery features a person opening a refrigerator at night, aiming to activate the audience's memory structures with Bega cheese cues.
TBWA\Melbourne CCO Paul Reardon notes that Bega cheese occupies a spot in one of every two household fridges in Australia, making it a significant brand leader.
The team behind this campaign includes key figures from Fonterra such as Bianca DiDonato and Renee Milkop-Kerr, and from TBWA like Paul Reardon and Pat Sofra.
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