Fonterra Expands Anlene Line in Thailand with New Product Innovations

Fonterra is advancing its Anlene brand in Thailand by introducing collagen-infused yogurt, lactose-free milk, and revamped UHT packaging. This expansion targets the country's aging and health-conscious population, reinforcing Anlene’s standing in adult nutrition. The newly launched yogurt offers a ready-to-drink format with collagen, calcium, protein, and vitamins B1, B2, and D, aiming to bolster muscle, bone, and joint health for active adults.

Available in strawberry and vanilla, these products cater to local preferences. Alongside, the lactose-free UHT milk addresses the growing demand for digestive health products, appealing to lactose-intolerant consumers. Revamped UHT packaging emphasizes clearer nutritional information, seeking greater visibility in the competitive dairy market. These strategic moves demonstrate Fonterra's commitment to innovation and its focus on boosting active lifestyles in Thailand.