Danone Strengthens Its Commitment to Out-of-Home Sales Channels

Danone has unveiled its new strategy for the out-of-home sales channel, boasting over 103,000 points of sale in Spain, a critical market for the company in Europe and globally.

Participating in the Horeca Professional Expo (HIP 2025), Danone aims to strengthen its offerings with a comprehensive and high-value portfolio tailored to contemporary trends: health, naturalness, and sustainability. This approach incorporates its main product categories: essential dairy, plant-based products, and water.

“Our focus is on creating value, closeness, and collaboration with clients, working with top experts to ensure exceptional consumer experiences,” says Roberto del Barrio, Director of New Channels and Out-of-Home at Danone Iberia.

Danone has also launched its first exclusive website for this channel, enhancing customer experiences with chef-developed recipes and key day-to-day advice.