Danone Launches Actimel+ Triple Action, Expanding Its Immunity-Boosting Portfolio

Actimel+ Triple Action is fortified with essential vitamins D and B6 to support immune function, magnesium to combat fatigue, and vitamin C for its antioxidant properties. This development comes in response to the rising consumer focus on immunity, with research showing that 62% of people prioritize a healthy immune system when considering their overall health.

At its Paris-Saclay Research and Innovation Centre, Danone has been researching the role of diet in immunity, recognizing that 70% of the immune system is located in the gut. Actimel+ Triple Action delivers 100% of the recommended daily intake of vitamin D, helps protect cells with vitamin C, and reduces fatigue with magnesium. Additionally, the product contains Danone's proprietary L. casei bacteria to promote gut health through a slow fermentation process.

With 40% of Europeans lacking sufficient vitamin D and many suffering from magnesium and vitamin C deficiencies, Actimel+ aims to address these gaps. The product will be available in multiple flavors and produced in Belgium and Spain.

Danone has also announced new sustainability initiatives for Actimel, such as optimizing factories to use renewable energy, reducing plastic use, and removing labels from small bottles to cut emissions and waste.

This launch is part of Danone’s broader strategy to expand its health-focused offerings and reduce its environmental footprint.

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