Danone Celebrates 30 Years of Pioneering Product in Spain
Sourse: dairynews.today
Danone marks the 30th anniversary of its iconic probiotic drink in Spain, highlighting its innovations and sustainability efforts over the decades.
Danone has announced a significant milestone in Spain, celebrating 30 years since the introduction of its innovative probiótic drink, Actimel. Debuting in 1995, Actimel was revolutionary for its use of fermented milk with probiotics (L. casei) and its catchy slogan "Activate your defenses." Over the years, the product has seen numerous developments in flavors, sustainability initiatives, and branding strategies. Danone now reports a daily consumption of 7.2 million bottles globally across over 30 countries. In its efforts to adapt to changing global health contexts, Danone updated Actimel's slogan in 2022 to "Actimel helps your immune system" and minimized plastic usage by eliminating unnecessary labels. For its 30th anniversary, Danone reaffirms its commitment to consumer health, continuous innovation, and sustainability, positioning Actimel as more than just a functional dairy product, but a synonym for nutrition and well-being values.
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