Dairy Rally Participants to Visit Iberia Orbis Tsitrusi Citrus Plant

Dairy Rally: Format and Route

Dairy Rally is an annual road tour organized by the DairyNews.today portal for top managers, owners, and technologists of food industry enterprises. The format combines a business program with visits to production sites, tastings, and informal networking on the road. The 2026 route runs through Georgia and covers key points of the country's agro-industrial cluster — from dairy enterprises to citrus processing in Adjara.

The visit to "Iberia Orbis Tsitrusi" on June 18 will become one of the central production stops on the route and the first field report for the ZestNews.today editorial team.

Launch of ZestNews.today 

The new publication is positioned as a source of industry news on the beverage market. The focus is on the NFC, cold-pressed, concentrate, smoothie, RTD tea, energy, and functional beverage segments, as well as price analytics, trends, corporate strategies, and regulations.

"The global beverage market moves rapidly, and the gap between those who see changes coming and those who miss them has never been wider. ZestNews is being created for those who need to see the market one step ahead. The launch within the framework of Dairy Rally is symbolic: before our eyes, Georgia is moving beyond its wine-and-cheese brand and forming a new citrus competence of world-class level," comments Mikhail Mishchenko, publisher of DairyNews and ZestNews.

What Participants Will See in Kobuleti

The plant is located directly in the heart of Adjara's mandarin plantations and specializes in industrial citrus processing on a zero-waste cycle: juice concentrate, essential oils from the peel for perfumery, and pomace for functional nutrition. The raw material base is built on technical varieties — broad-leaved Unshiu and varieties of the Wase group.

"Mandarin is denser than orange in micronutrients, and its provitamin A content is around 140 µg RE per 100 grams — more than twice as high. This allows clients to label the product as a source of vitamins without any synthetics — clean label in action," explains Paata Zakarashvili, export director of "Iberia Orbis Tsitrusi."

"A partner choosing Tjcs.ge gains access to the entire citrus processing cluster, not just a single product item," adds Ilya Karalashvili, head of production.

Visit Program

As part of the June 18 stop, Dairy Rally participants will walk through the plantations, get acquainted with the production facilities and laboratory, and conduct a tasting of the product line. The visit is organized with the participation of SuperFood FZCO — the official distributor of Tjcs.ge in the EU and MENA regions.

Registration for DairyRally Georgia 2026 is open.


Prepared by the ZestNews.today editorial team