Cadbury and Lotus Biscoff Launch Collaborative Chocolate in Malaysia

Cadbury Dairy Milk and Lotus Biscoff have officially launched their collaborative chocolate bar in Malaysia, marking the first introduction of this product in Southeast Asia. The launch event took place in Kuala Lumpur, and it brings together Cadbury's signature smooth milk chocolate with the caramelised crunch of Lotus Biscoff biscuits.

This collaboration between Mondelēz International, which owns Cadbury, and Lotus Bakeries has previously been introduced in the UK and Australia. The chocolate bar is manufactured locally in Malaysia at the Cadbury plant in Shah Alam, showcasing the country’s manufacturing capabilities.

The product is available in various pack sizes, catering to personal indulgence and sharing occasions. It can be purchased nationwide at major retailers, convenience stores, and online via the Cadbury Dairy Milk Malaysia TikTok Shop.

See Mei Sin, the marketing director for Mondelēz International Malaysia and Singapore, highlighted that this collaboration embodies the spirit of bringing people together through a delightful taste experience. The launch coincided with World Friendship Day, emphasizing the collaborative and social aspect of the new product.

The launch event featured interactive tasting stations and personalized experiences designed to enhance the shared enjoyment of the chocolate. The collaboration is seen as a unique offering for consumers who enjoy discovering new and unexpected flavor combinations.