Bulla Dairy Foods Appoints Kerfuffle as New Creative Agency

Australian dairy company Bulla Dairy Foods has selected the independent creative agency Kerfuffle to lead its creative and brand strategies across its portfolio. This decision marks a significant shift for Bulla, which has previously collaborated with agencies such as Hotglue, The Bridge, Grey Melbourne, and Publicis Mojo.

This appointment is the second major win for Kerfuffle this week, as the agency was also named part of the creative account for Asahi. Kerfuffle’s chief creative officer, Josh Stephens, expressed excitement about the partnership, noting the strong connection Australians have with the Bulla brand.

Bulla Dairy Foods, founded in 1910 by three families, is one of Australia’s oldest and largest family-owned dairy companies. The company takes pride in producing its dairy products in country Victoria using locally sourced, fresh milk and cream.

Daria Kargopoltseva, Bulla's head of marketing, praised Kerfuffle for their strategic thinking and creativity, stating that they understood both the brand's heritage and future direction. She noted that Kerfuffle challenged Bulla in the right ways and felt like an extension of their team from the start.

The appointment of Kerfuffle is effective immediately, reflecting Bulla's commitment to refreshing its brand presence and engaging with its audience in new and innovative ways.