Bright Dairy's recycling campaign gains national momentum
Source: The DairyNews
Bright Dairy is spearheading an impactful "Milk Packaging Recycling Campaign" across over 90 cities in China. Recognized for its commitment to sustainable practices, the company received the Annual Award for Sustainable Development in Responsible Practice.
Initiated in 2019, Bright Dairy's recycling efforts have significantly contributed to the responsible disposal of milk cartons. Designating the "Fifth" day of each month as "Milk Carton Recycling Day," the campaign has expanded nationwide. The program, not limited to the brand's own cartons, has introduced innovative waste classification models, emphasizing a long-term commitment to sustainability.
In 2021, Bright Dairy enhanced the milk crate repurchase process and launched version 2.0 of the milk crate recycling operation, offering a convenient waste recycling service. The company has continually updated the "Milk Packaging Recycling Campaign," introducing redemption gifts and expanding recycling and redemption options.
To date, the campaign has engaged over 530 thousand participants, processing 100 thousand milk cartons and surpassing 8.82 million cartons. Bright Dairy's commitment to environmental responsibility is evident in its ongoing efforts to cultivate a culture of recycling among consumers nationwide.
In 2021, Bright Dairy enhanced the milk crate repurchase process and launched version 2.0 of the milk crate recycling operation, offering a convenient waste recycling service. The company has continually updated the "Milk Packaging Recycling Campaign," introducing redemption gifts and expanding recycling and redemption options.
To date, the campaign has engaged over 530 thousand participants, processing 100 thousand milk cartons and surpassing 8.82 million cartons. Bright Dairy's commitment to environmental responsibility is evident in its ongoing efforts to cultivate a culture of recycling among consumers nationwide.
Key News of the Week
