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Arla Foods Nigeria Secures Four Wins at 2024 BrandCom Awards, Reinforcing Dairy Industry Leadership

Nigeria 08.11.2024
Source: DairyNews.today
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At the 2024 BrandCom Awards held at the Landmark Event Centre on Victoria Island, Lagos, Arla Foods Nigeria achieved a landmark victory, securing four major accolades. The awards, recognizing brands, agencies, and leaders shaping Africa's marketing future, awarded Arla with Dairy Company of the Year, Dairy Brand of the Year for Dano Milk, Butter Brand of the Year for Lurpak, and CMO of the Year, Dairy for Ifunanya Obiakor, Head of Marketing. These distinctions underscore Arla's commitment to providing high-quality, nutritious dairy products in Nigeria.
Arla Foods Nigeria Secures Four Wins at 2024 BrandCom Awards, Reinforcing Dairy Industry Leadership

Reflecting on the honors, Obiakor stated, “These awards are a true honor and reflect Arla’s commitment to nourishing lives and bridging the gap in dairy accessibility in Nigeria. Winning in four categories fuels our team’s dedication to driving quality, innovation, and positive impact for our consumers. This recognition inspires us to keep setting higher standards in the dairy industry.”

The BrandCom wins cap an exciting year for Arla Foods Nigeria, filled with impactful campaigns and partnerships that deepened consumer engagement. Notably, the #NothingLikeMilk World Milk Day campaign highlighted the health benefits of Dano Milk, while a collaboration with Big Brother Naija Season 9 connected the brand to popular culture across Nigeria.

Arla’s #FuelTheirFuture Back2School campaign encouraged nutritious choices for children’s growth, and new product launches—Dano Cool Cow Evaporated Milk and Dano Full Cream Evaporated Milk—expanded Arla’s dairy portfolio. The year’s high note also featured Nollywood star Funke Akindele joining as a brand ambassador, elevating Arla’s mission to bring accessible, quality dairy products to Nigerian households.

With these strategic efforts and accolades, Arla Foods Nigeria continues to set the standard for excellence in the dairy industry.


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