Arla Foods Ingredients and Alchemy Agencies Collaborate in Oceania
Source: dairynews.today
Arla Foods Ingredients and Alchemy Agencies partner to expand in the performance nutrition market in ANZ/Oceania.
Arla Foods Ingredients and Alchemy Agencies have announced a new distribution partnership aimed at serving the performance nutrition market in Australia, New Zealand, and the Pacific Islands. This engagement, effective immediately, focuses mainly on the Australia and New Zealand (ANZ) markets as part of Arla's strategy to expand sales in Southeast Asia and ANZ/Oceania. Alchemy Agencies, a distributor of specialty food and beverage ingredients, plays a vital role in this partnership.
The agreement includes five main brands from Arla Foods Ingredients' premium range: Lacprodan whey protein isolate, Capolac, MicelPure, Nutrilac PB-8420, and Nutrilac MFGM. The ANZ region ranks second globally in per capita spending on sports nutrition products, which encompass bars, drinks, and powder shakes. Furthermore, Australia is classified as the world's third-largest sports nutrition market, as per Euromonitor. Alexander Leufgen, head of Asia at Arla Foods Ingredients, stated, "Arla Foods Ingredients is delighted to welcome Alchemy Agencies as a distribution partner.
The new agreement for ANZ/Oceania is an excellent fit for our performance nutrition solutions in this dynamic market. Crucially, it will play a key role in supporting our ambitions in Asia and ensuring our focus on customer centricity and service." Tristan Molloy, director of Alchemy Agencies, added, "We are very excited to bring our expertise in gaining sales and creating strong brand value to Arla Foods Ingredients’ performance nutrition ingredients in ANZ/Oceania. The new agreement aligns with our expansion plans for our partner and supplier network and strengthens our involvement in the fast-growing sports nutrition market across our key regions."
The agreement includes five main brands from Arla Foods Ingredients' premium range: Lacprodan whey protein isolate, Capolac, MicelPure, Nutrilac PB-8420, and Nutrilac MFGM. The ANZ region ranks second globally in per capita spending on sports nutrition products, which encompass bars, drinks, and powder shakes. Furthermore, Australia is classified as the world's third-largest sports nutrition market, as per Euromonitor. Alexander Leufgen, head of Asia at Arla Foods Ingredients, stated, "Arla Foods Ingredients is delighted to welcome Alchemy Agencies as a distribution partner.
The new agreement for ANZ/Oceania is an excellent fit for our performance nutrition solutions in this dynamic market. Crucially, it will play a key role in supporting our ambitions in Asia and ensuring our focus on customer centricity and service." Tristan Molloy, director of Alchemy Agencies, added, "We are very excited to bring our expertise in gaining sales and creating strong brand value to Arla Foods Ingredients’ performance nutrition ingredients in ANZ/Oceania. The new agreement aligns with our expansion plans for our partner and supplier network and strengthens our involvement in the fast-growing sports nutrition market across our key regions."
