Anchor Returns to Bangladesh with Anchor Pushti Dudh

Anchor, a leading dairy brand from New Zealand, has made its return to the Bangladesh market with the introduction of Anchor Pushti Dudh. This relaunch is facilitated through a strategic partnership with Transcom Limited, a well-established conglomerate in Bangladesh.

Anchor Pushti Dudh, a milk powder formulated to meet local tastes, contains 22 essential vitamins and minerals including protein, calcium, and vitamins A and D. This initiative focuses on providing high-quality, nutritious dairy products that are both affordable and versatile, meeting the dietary needs of Bangladeshi consumers.

Fazlan Faizal, General Manager for Fonterra Brands Lanka, expressed enthusiasm about the collaboration, emphasizing Fonterra's commitment to offering premium dairy nutrition aligned with the local market demands. Md Zahid Hussain from Transcom acknowledged the partnership as a pivotal expansion into dairy nutrition, aiming to cater to the increasing demand for quality dairy options in Bangladesh.

The re-entry of Anchor into Bangladesh marks a significant step in broadening their consumer base in a market that exhibits a strong preference for reputable dairy products. Anchor Pushti Dudh is tailored specifically for the market, ensuring it complements everyday culinary uses, including preparing popular Bengali desserts.