Alpura Recognized as Famous Brand by IMPI: A Boost in its Market Strength
Sourse: dairynews.today
Alpura, a leading dairy company in Mexico, has been honored with the 'Famous Brand' status by the Instituto Mexicano de la Propiedad Industrial (IMPI).
This accolade comes as a testament to the company’s significant market position and over five decades of industry dominance, with an annual production of more than 1.3 billion liters of milk. According to Santiago Nieto Castillo, the Director-General of IMPI, the recognition highlights Alpura’s exceptional brand positioning and distinct recognition among Mexican consumers.
Alpura has established a robust foothold in the Mexican dairy sector, operating across 100,000 points of sale nationwide and integrating a supply chain with over 100 national ranches and 150,000 dairy cows, underscoring its strategic role in Mexico's agro-food value chain. The brand's comprehensive approach ensures high-quality product availability and richer economic contribution to rural Mexico, solidifying Alpura’s standing as a top processor of dairy goods in Latin America.
The 'Famous Brand' status, according to Alpura's legal director Armando Torres, offers a competitive advantage, strengthening legal protection to face multinational entrants while enhancing market participation and consumer loyalty.
Alpura has established a robust foothold in the Mexican dairy sector, operating across 100,000 points of sale nationwide and integrating a supply chain with over 100 national ranches and 150,000 dairy cows, underscoring its strategic role in Mexico's agro-food value chain. The brand's comprehensive approach ensures high-quality product availability and richer economic contribution to rural Mexico, solidifying Alpura’s standing as a top processor of dairy goods in Latin America.
The 'Famous Brand' status, according to Alpura's legal director Armando Torres, offers a competitive advantage, strengthening legal protection to face multinational entrants while enhancing market participation and consumer loyalty.
Key News of the Week
16.09.2025
Rethinking Global Milk Production Figures: A Critical Perspective
In the recent article “The Dairy Map of the World 2025: Who Feeds the Planet?”, it was noted that global milk production reached around 950 million tons in 2024, with India and Pakistan driving much of the 3% growth in Asia. At the same time, global dairy trade remains uneven: while some countries expand their export positions, others remain focused on domestic consumption.
