AI and sustainability are not trends, but the future of the dairy industry — Ahmed Eltigani, Al Rawabi
Al Rawabi Dairy, a leading dairy producer in the UAE, has maintained its market leadership for over 20 years. This year, the company will once again participate in the Dairy Olympics 2025, which will be held from April 7 to 10 in the UAE. In an exclusive interview with DairyNews.today, the company's CEO, Ahmed Eltigani Elmansouri, shared his thoughts on the company's current achievements, the competitive market landscape, and its future plans.
Dr. Elmansouri, what opportunities does participation in the Dairy Olympics 2025 open up for your company?
— We have been participating in the Dairy Olympics for several years now, and for us, it’s not just an honor but also a strategic opportunity. This global event allows us to exchange knowledge, build new business connections, and showcase innovations that are shaping the future of the dairy industry. We strive to share our expertise and learn fr om global leaders. Al Rawabi Dairy has always been at the forefront of technological advancements, and participating in such an event is a great opportunity to present our achievements and discover the latest trends in the industry.
For us, it is crucial to engage in discussions, exchange experiences with global experts, and attract partners who share our commitment to sustainability and technological innovations, especially in the area of artificial intelligence. We are also exploring the possibility of expanding into new markets, including the Middle East and North Africa. Participating in such events helps us establish valuable connections and strengthen our position as an innovative dairy producer.
What key topics at the Dairy Olympics 2025 are most important for your company?
— This year, the Dairy Olympics will focus on several key areas. Among them is artificial intelligence and automation in dairy farming, which help optimize herd management, animal nutrition, and disease prevention. Al Rawabi Dairy has already implemented AI-powered cow health monitoring systems, and we are seeing significant improvements in productivity. Another important topic is sustainable dairy production: we are actively working on reducing our carbon footprint, improving water efficiency, and integrating renewable energy sources such as solar panels and biogas. Precision feeding, wh ere AI optimizes feeding strategies to improve productivity and milk quality, will also be discussed at the Olympics. Finally, functional dairy products, which cater to consumer demands for health and nutrition, will also be a key topic. We were the first in the region to introduce functional products like immunity-boosting milk and innovative milk-based beverages.
How important are innovations for Al Rawabi Dairy?
— Innovations are the future of the dairy industry. Last year, we launched several groundbreaking initiatives, including the integration of artificial intelligence for cow health monitoring, expanded use of solar energy, and the development of functional dairy products. Digital transformation allows us to enhance efficiency, while sustainable technologies help protect the environment. We are also adopting blockchain technology for supply chain management, which increases transparency and operational efficiency.
What is your key message to the participants of the Dairy Olympics 2025?
— Artificial intelligence and sustainability are not just trends; they are the future of the dairy industry. Companies that do not embrace new technologies risk losing their competitive edge. We encourage participants of the Dairy Olympics 2025 to engage in open dialogue and collaboration to build the future of the industry together. Emerging technologies, such as robotic milking systems, automated feeding systems, and smart sensors for animal health monitoring, are already becoming an integral part of dairy farming. Those who begin adopting these technologies today will secure a successful future.
Dr. Elmansouri, lastly, please share your future plans for Al Rawabi Dairy.
— We continue to lead in innovation and sustainability, implementing cutting-edge technologies and striving for long-term growth. Our participation in the Dairy Olympics 2025 is another step toward modernizing the dairy industry and creating a more efficient and environmentally friendly production process. We are confident that the adoption of new technologies, such as artificial intelligence, will contribute to improvements not only in our company but also across the entire industry.
Dairy Olympics 2025 is an international conference taking place from April 7-10, 2025, in the UAE, bringing together leading experts and specialists from the global dairy industry. This event will serve as a key platform for discussing current trends, innovations, and challenges facing the dairy sector.
The Olympics will showcase the latest technologies, sustainable solutions for dairy production, and insights into digitalization, environmental strategies, and emerging dairy markets.
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