Yili has Retained its Position as the World's Most Valuable Dairy Brand
Source: DairyNews.today
Yili has retained its position as the world's most valuable dairy brand, valued at $11.6 billion, for the fifth consecutive year, according to the latest report by Brand Finance. Despite a challenging year for the dairy industry, Yili's commitment to innovation and digitization has solidified its leadership in the market.
Yili's Leadership: The brand's "dual-engine" strategy, which focuses on innovation and digitization, has been instrumental in maintaining its top ranking. Yili operates 15 global R&D centers and has developed a three-tiered innovation platform that drives advancements fr om raw materials to final products. In December 2023, Yili introduced groundbreaking health-oriented products and enhanced its supply chain through digital transformation.
Industry Challenges: The dairy sector faced significant challenges in 2024, with the total value of the top 10 dairy brands experiencing a 6% dip, from $46.7 billion in 2023 to $43.8 billion in 2024. The decline was primarily driven by a sharp drop in prices, despite stable product volumes, which negatively impacted revenues for many prominent dairy companies.
Amul's Strong Branding: Amul, with a brand value increase of 11% to $3.3 billion, retained its title as the strongest dairy brand for the fourth consecutive year. Amul’s success is attributed to its cooperative structure and impactful marketing campaigns, securing an 85% share in the Indian butter market and a 66% market share in cheese.
Valio's Rapid Growth: Valio emerged as the fastest-growing dairy brand, with a 31% increase in brand value to $2 billion. The brand's impressive growth is largely due to its acquisition of Planti, a Finnish producer of plant-based dairy alternatives. This acquisition has positioned Valio’s subsidiary, Oddlygood, as a market leader in Sweden and Finland for plant-based dairy alternative snacks and cooking products.
Yili's ability to sustain its market leadership amidst a downturn in the dairy sector underscores the importance of strategic adaptations. The brand's focus on sustainability, digital transformation, and expanding into growth sectors has been key to its resilience. The overall industry trend, marked by declining prices and the resulting revenue pressures, highlights the need for continued innovation and strategic foresight to navigate economic challenges effectively.
As Yili and other leading brands continue to innovate, their efforts will play a crucial role in shaping the future of the global dairy market, particularly in an era wh ere market conditions demand both agility and robust brand equity.
Industry Challenges: The dairy sector faced significant challenges in 2024, with the total value of the top 10 dairy brands experiencing a 6% dip, from $46.7 billion in 2023 to $43.8 billion in 2024. The decline was primarily driven by a sharp drop in prices, despite stable product volumes, which negatively impacted revenues for many prominent dairy companies.
Amul's Strong Branding: Amul, with a brand value increase of 11% to $3.3 billion, retained its title as the strongest dairy brand for the fourth consecutive year. Amul’s success is attributed to its cooperative structure and impactful marketing campaigns, securing an 85% share in the Indian butter market and a 66% market share in cheese.
Valio's Rapid Growth: Valio emerged as the fastest-growing dairy brand, with a 31% increase in brand value to $2 billion. The brand's impressive growth is largely due to its acquisition of Planti, a Finnish producer of plant-based dairy alternatives. This acquisition has positioned Valio’s subsidiary, Oddlygood, as a market leader in Sweden and Finland for plant-based dairy alternative snacks and cooking products.
Yili's ability to sustain its market leadership amidst a downturn in the dairy sector underscores the importance of strategic adaptations. The brand's focus on sustainability, digital transformation, and expanding into growth sectors has been key to its resilience. The overall industry trend, marked by declining prices and the resulting revenue pressures, highlights the need for continued innovation and strategic foresight to navigate economic challenges effectively.
As Yili and other leading brands continue to innovate, their efforts will play a crucial role in shaping the future of the global dairy market, particularly in an era wh ere market conditions demand both agility and robust brand equity.
