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Mother Dairy Partners with NCOL to Distribute Bharat Organics in Delhi-NCR

India 04.12.2024
Source: DairyNews.today
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Mother Dairy, a leading player in the Indian dairy and food sector, has signed an agreement with the National Cooperative Organics Limited (NCOL) to become the exclusive distribution partner for Bharat Organics, a premium range of organic staples.
Mother Dairy Partners with NCOL to Distribute Bharat Organics in Delhi-NCR
Under the partnership, Bharat Organics products will be distributed across Delhi-NCR through Mother Dairy’s extensive network of 300 Safal stores, 10,000 general trade outlets, and modern trade and e-commerce platforms. This collaboration aims to strengthen the availability of certified organic staples in the region.

A Sustainable Vision
Bharat Organics is managed by NCOL, a multi-state cooperative society supported by institutions such as NDDB, NAFED, NCDC, GCMMF, and NCCF. The brand focuses on promoting organic farming, creating organic clusters, and ensuring fair trade practices.

“This partnership aligns with our vision of building a healthier and more sustainable India,” said Manish Bandlish, Managing Director of Mother Dairy. “By leveraging NCOL’s expertise in organic farming and our trusted distribution network, we aim to make high-quality organic staples accessible and affordable, empowering families to embrace healthier lifestyles.”

Expanding Reach
The Bharat Organics range will be rolled out across various distribution channels, including modern trade and e-commerce, ensuring accessibility for a broad consumer base.

Vipul Mittal, Managing Director of NCOL, emphasized the brand’s focus on delivering value to both farmers and consumers. “Our vision is to offer a complete basket of organic staples that meet daily needs while guaranteeing fair returns for organic farmers. Bharat Organics will symbolize trust, affordability, and quality,” he stated.

Quality and Sustainability Commitment
Bharat Organics is positioned as a brand that prioritizes both sustainability and rigorous quality standards. Each product batch undergoes comprehensive testing for over 245 pesticide residues, ensuring safety and quality for consumers. The initiative also supports organic farming practices that promote environmental health and farmer welfare.

This partnership marks a significant step in bridging the gap between premium organic products and everyday affordability, aligning with growing consumer demand for sustainable and health-conscious choices.

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