Lifeway Foods' ProBugs Organic Kefir Hits Harris Teeter Shelves
Source: DairyNews.today
Lifeway Foods Inc. announced the launch of its ProBugs Organic Kefir for kids in over 250 Harris Teeter stores, expanding its reach beyond natural grocery outlets. The kefir, made with organic whole milk and featuring 12 live and active probiotic cultures, is available in child-friendly Strawnana and Goo-berry flavors.
Designed with young consumers in mind, ProBugs offers convenience through its squeezable pouches and no-spill spouts. The product is marketed as a nutrient-rich snack, providing protein, calcium, and vitamin D to support children’s growth and activity levels.
Julie Smolyansky, Lifeway’s President and CEO, expressed enthusiasm about the partnership. "Expanding ProBugs to Harris Teeter enables us to connect with more families seeking healthy, kid-approved snack options. As pioneers in probiotic drinkables, we’re thrilled to bring this popular product to a wider audience."
The company plans to support the rollout with targeted advertising, events, and collaborations with content creators to boost visibility and engagement among Harris Teeter shoppers. ProBugs has been a staple in Lifeway’s portfolio for over a decade, aiming to offer parents a reliable, nutritious snack option their children will enjoy.
Julie Smolyansky, Lifeway’s President and CEO, expressed enthusiasm about the partnership. "Expanding ProBugs to Harris Teeter enables us to connect with more families seeking healthy, kid-approved snack options. As pioneers in probiotic drinkables, we’re thrilled to bring this popular product to a wider audience."
The company plans to support the rollout with targeted advertising, events, and collaborations with content creators to boost visibility and engagement among Harris Teeter shoppers. ProBugs has been a staple in Lifeway’s portfolio for over a decade, aiming to offer parents a reliable, nutritious snack option their children will enjoy.
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