Greenyard Expands Frozen Portfolio with Acquisition of Crème de la Crème
Source: The DairyNews
Greenyard, a leading player in the food industry, has announced its acquisition of Crème de la Crème, a prominent Belgian manufacturer specializing in dairy-free ice creams and plant-based frozen snacks.
This strategic move signifies Greenyard's continued expansion within the frozen food sector, building upon its previous acquisition of Italian firm Gigi in spring 2023. With the integration of Crème de la Crème, Greenyard gains over 25 years of expertise in producing dairy-free frozen desserts and snacks, positioning itself as a key player in transforming the frozen snack category.
Francis Kint, CEO of Greenyard, expressed enthusiasm about welcoming the Crème de la Crème team into the Greenyard family, emphasizing the company's commitment to delivering delicious, healthy, and pure-plant snacking options. He highlighted the seamless integration of Crème de la Crème within Greenyard's European-wide frozen logistic chain and global access to major retailers.
Driven by its recent acquisitions, Greenyard aims to 'accelerate and disrupt' the frozen snack category, capitalizing on the projected 6.2% Compound Annual Growth Rate (CAGR) expected by 2030. The company anticipates that factors such as increasing lactose intolerance and gluten-free dietary preferences will drive demand for innovative products like those offered by Crème de la Crème.
Rik Zweegers, CEO of Crème de la Crème, expressed satisfaction with the acquisition, foreseeing growth opportunities within the Greenyard Group's global network. He emphasized the rising demand for pure-plant ice and the potential to revolutionize the frozen snacking market by offering tasty and healthy options that resonate with both retailers and consumers alike.
Francis Kint, CEO of Greenyard, expressed enthusiasm about welcoming the Crème de la Crème team into the Greenyard family, emphasizing the company's commitment to delivering delicious, healthy, and pure-plant snacking options. He highlighted the seamless integration of Crème de la Crème within Greenyard's European-wide frozen logistic chain and global access to major retailers.
Driven by its recent acquisitions, Greenyard aims to 'accelerate and disrupt' the frozen snack category, capitalizing on the projected 6.2% Compound Annual Growth Rate (CAGR) expected by 2030. The company anticipates that factors such as increasing lactose intolerance and gluten-free dietary preferences will drive demand for innovative products like those offered by Crème de la Crème.
Rik Zweegers, CEO of Crème de la Crème, expressed satisfaction with the acquisition, foreseeing growth opportunities within the Greenyard Group's global network. He emphasized the rising demand for pure-plant ice and the potential to revolutionize the frozen snacking market by offering tasty and healthy options that resonate with both retailers and consumers alike.
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