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C4 Unveils New Pre-Workout Powders with Enhanced Formulas and Branding

World 11.04.2024
Source: The DairyNews
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C4, a leading global workout powder brand, has launched a comprehensive rebrand alongside innovative formulas featuring double the active ingredients for heightened performance, the company announces.
C4 Unveils New Pre-Workout Powders with Enhanced Formulas and Branding
The revamped pre-workout powder boasts a significant increase in active ingredients, including the introduction of PeptiPump, an advanced designer peptide powered by AI technology, exclusive to C4, which enhances performance by elevating caffeine levels.

Accompanying the new packaging design is the "We Hit Harder" brand campaign, showcasing prominent figures in the fitness industry such as celebrity trainer Ron "Boss" Everline, renowned bodybuilder Jeff Seid, and fitness enthusiast Miranda Cohen.

The enhanced formulas extend across the entire pre-workout lineup, with notable additions like PeptiPump in C4 Original, Trim-Stim energy blend in C4 Ultimate, and Capsimax from Cayenne in C4 Ripped, aimed at supporting fat burning and metabolic rate increase.

As part of its brand evolution, C4 introduces a vibrant electric yellow brand color and updated logo, reflecting a dynamic shift in identity. The new lineup includes a reimagined C4 Original and a brand new C4 Ultimate series, catering to diverse fitness goals with products like C4 Ultimate, C4 Ultimate Shred, and C4 Ultimate Strength.

Furthermore, the NSF Certified for Sport C4 Sport series will debut later this spring, featuring C4 Sport Strength, ensuring athletes have access to high-quality and performance-driven supplements.

C4 enthusiasts can anticipate exciting flavors like Hawaiian Punch and Popsicle, with more options on the horizon, all available at a suggested retail price of $54.99.
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