Yoplait Launches Greek Yogurt for Children with No Added Sugar in Mexico
Yoplait has introduced Yoplait Griego para Niños in Mexico, a children’s version of its Greek yogurt with no added sugar. The company has retained the formulation of its existing range, adapted the portion sizes for children and added probiotics to the product.
The new range is available in two formats: a drinkable yogurt in a 100 g pack and a yogurt to eat with a spoon in a pack of six 60 g cups. Both formats come in strawberry and mango flavors.
According to the company, the product contains no added sugar and carries none of the warning labels required under Mexico’s food labeling system. Yoplait positions the new range for family consumption and children’s snacks.
The range is already on sale in supermarkets and other retail stores in Mexico. Its launch is accompanied by the “Igual que mamá” (“Just like Mom”) advertising campaign, built around the way children imitate their parents’ eating habits.
