Vietnam's Dairy Industry: A Global Game Changer
Source: dairynews.today
The partnership between Vietnam's Nutifood and Australia's ViPlus Dairy signifies a new wave of global integration for Vietnamese companies.
In a groundbreaking move, Vietnam's Nutifood and Australia's ViPlus Dairy have joined forces to launch a premium milk brand aimed at the global market. Set against a backdrop of Vietnam's burgeoning dairy industry, projected to be worth $4.2 billion by 2024 and growing annually by 8.65% till 2029, this partnership highlights the dynamic potential of Southeast Asia's dairy sector. With Vietnamese dairy exports reaching over 50 markets and per capita consumption growing to 27 kg/year, Vietnam stands out in the region. The country's focus on sustainable development and international competitiveness is emphasized by its successful compliance with global standards, as stated by Tran Quang Trung of the Vietnam Dairy Association.
Nutifood's trajectory from a health-focused startup in 2000 to a leading nutrition brand is marked by significant achievements in global markets, including FDA certification for its Pedia Plus nutritional drink. Co-founded with Australia’s ViPlus Dairy, their new venture, GippsNature, is rooted in the high-quality dairy standards of Gippsland, Australia's dairy capital. This underscores a strategic use of Australia's certified clean, hormone-free milk production to meet rising consumer demands for transparency and quality in dairy products.
The launch of GippsNature, planned for Vietnam in Q3 2025, aims to combine innovative product development with market insights from both countries. This joint venture is a testament to Vietnamese companies becoming key players in global supply chains, involving collaborations in R&D, brand strategy, and market entry. The cooperation represents a significant milestone for Vietnam's global brand power, as acknowledged by Nghiem Xuan Hoa from the Vietnamese Embassy in Australia, illustrating a pivotal moment for the country's industry aspirations.
Nutifood's trajectory from a health-focused startup in 2000 to a leading nutrition brand is marked by significant achievements in global markets, including FDA certification for its Pedia Plus nutritional drink. Co-founded with Australia’s ViPlus Dairy, their new venture, GippsNature, is rooted in the high-quality dairy standards of Gippsland, Australia's dairy capital. This underscores a strategic use of Australia's certified clean, hormone-free milk production to meet rising consumer demands for transparency and quality in dairy products.
The launch of GippsNature, planned for Vietnam in Q3 2025, aims to combine innovative product development with market insights from both countries. This joint venture is a testament to Vietnamese companies becoming key players in global supply chains, involving collaborations in R&D, brand strategy, and market entry. The cooperation represents a significant milestone for Vietnam's global brand power, as acknowledged by Nghiem Xuan Hoa from the Vietnamese Embassy in Australia, illustrating a pivotal moment for the country's industry aspirations.
