Trump Administration Moves to Eliminate Artificial Dyes from Ice Cream by 2027

In a bold initiative announced by the Trump administration, artificial dyes will be phased out of ice cream in the United States by 2027. The announcement was made by U.S. Department of Agriculture Secretary Brook Rollins, alongside U.S. Health and Human Services Secretary Robert F. Kennedy Jr., and U.S. Food and Drug Administration Commissioner Dr. Mary Makary, during a press conference on July 14.

The initiative involves over 40 ice cream companies that have committed to removing artificial colors from their products, reflecting efforts led by the International Dairy Foods Association (IDFA) and the Make America Healthy Again (MAHA) initiative. Michael Dykes, CEO of IDFA, emphasized the scale of the commitment, describing it as "the single largest effort of its kind."

Dr. Makary also announced the FDA's approval of a new natural food dye, gardenia blue, as a part of the transition to more natural ingredients. Furthermore, Sec. Kennedy commended significant food manufacturers for pledging to remove artificial coloring.

Brooke Rollins highlighted the significance of this movement, saying, "Each one of these endeavors helps families make better choices and pursue healthier lives." This effort is tied to the broader agenda set by President Trump to "Make America Healthy Again."

The announcement attracted support from U.S. dairy farmers and producers. Sam Schwoeppe, owner of Schwoeppe Dairy Farm and a fifth-generation dairy farmer, shared her personal experiences regarding the impact of nutrition on children, stating the importance of whole milk and dairy products in transforming children's health without artificial additives.

With this plan, approximately 35% of the American food industry is moving towards eliminating artificial colors, with another 35% to 40% already aligned with organic and chemical-free products.