Tillamook Unveils 2025 Campaign Telling Its Storied Past

Building on the “Extraordinary Dairy” brand platform launched last May, Tillamook County Creamery Association's 2025 campaign brings to life the brand’s storied beginnings.

The campaign weaves the narrative of the Morning Star, Tillamook’s historic dairy boat, which set sail 116 years ago to deliver dairy to the Pacific Northwest. This origin story exemplifies the brand's commitment to providing extraordinary dairy, a principle woven into each creative piece of the campaign.

Employing a diverse media strategy, the campaign spans premium streaming services, social media, and digital platforms, strategically targeting key audiences to strengthen its national foothold.

“Through this new work, we’ve crafted a tale that connects the brand’s past with its present,” stated Sarah Block, executive vice president, creative director at Leo Chicago. “The Morning Star is more than an origin story for Tillamook; it is core to their DNA to do whatever it takes to deliver extraordinary dairy.”