Tetra Pak is commercialising an ice-cream wrapping solution

Tetra Pak has introduced Tetra Pak Ice Cream Wrap, a paper-based packaging format developed for the ice-cream industry. The company said the solution is intended to broaden the options available to producers while meeting the operating requirements of manufacturing and cold-chain distribution.

The material contains as much as 85% paper from forests certified by the Forest Stewardship Council and from other controlled sources. Tetra Pak said the format combines the appearance of paper with the performance required for ice-cream products. Its slim construction and multilayer design are intended to protect the product while limiting material use.

The company is presenting the wrap against changing consumer preferences in the category. Its research indicates that 24% of consumers worldwide regard sustainability as an important feature of ice-cream packaging, while 16% favour paper packaging for ice cream.

Peter Lindstrom, Tetra Pak’s vice-president for food solutions, said packaging was becoming a more important means for brands to distinguish themselves and address consumer expectations. He described the new format as offering producers another way to create a distinctive consumer experience while retaining the functional characteristics needed by ice-cream products.

Tetra Pak is currently validating the solution with producers in Europe. Trials with Triumf Glass, a Swedish ice-cream company, are taking place in commercial production settings and are being used to collect consumer feedback as well as assess performance.

The company said the development draws on more than 70 years of experience in paper-based food packaging and knowledge of ice-cream production. It plans a staged commercial introduction in the fourth quarter of 2026, starting in Europe and later extending the offering to other markets.