Paras Dairy's Strategic Expansion into Southern India
Sourse: dairynews.today
Paras Dairy aims to make a major impact in the Indian dairy market with its ambitious plans to expand its Galacia Cheese brand across West and South India, targeting 2,000+ HORECA outlets.
Paras Dairy, part of VRS Foods Limited, is making significant strides in expanding its presence in the Indian dairy market by targeting the Western and Southern regions with its Galacia Cheese line. The bold move is backed by a substantial goal to become one of the country's top five cheese brands. This strategic expansion involves increasing distribution networks by adding 100 new distributors and expanding from 500 to over 2,000 HORECA (Hotel, Restaurant, and Catering) outlets by March 2026. The company has invested over INR 100 crore in a state-of-the-art facility in Ahmednagar, Maharashtra, leveraging Individual Quick Freezing (IQF) technology.
This investment not only ensures high-quality product consistency but also meets the demanding needs of the market segment, which includes various adaptations of Mozzarella such as low melt, high melt, and analogue cheese. The expansion plan focuses on metropolitan hubs like Mumbai, Ahmedabad, Bengaluru, Chennai, and Hyderabad. By targeting cities with populations exceeding one million, Paras Dairy is strengthening its position as a preferred partner within the agribusiness sector. This initiative highlights how domestic players can leverage technology and strategic distribution to challenge established brands in a rapidly growing market. It serves as a case study of successful growth strategy implementation within the international dairy community.
This investment not only ensures high-quality product consistency but also meets the demanding needs of the market segment, which includes various adaptations of Mozzarella such as low melt, high melt, and analogue cheese. The expansion plan focuses on metropolitan hubs like Mumbai, Ahmedabad, Bengaluru, Chennai, and Hyderabad. By targeting cities with populations exceeding one million, Paras Dairy is strengthening its position as a preferred partner within the agribusiness sector. This initiative highlights how domestic players can leverage technology and strategic distribution to challenge established brands in a rapidly growing market. It serves as a case study of successful growth strategy implementation within the international dairy community.
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