Nestlé Launches Vital Pursuit to Cater to GLP-1 Weight Loss Medication Users in the US
Source: The DairyNews
Nestlé has announced the launch of Vital Pursuit, a pioneering food line specifically designed to complement the dietary needs of Americans using GLP-1 weight loss medications. The new brand aims to support individuals on their weight management journeys by offering high-protein, fiber-rich foods that are fortified with essential nutrients and tailored to the appetite of those on weight loss medications.
Steve Presley, CEO of Nestlé North America, highlighted the company's commitment to innovation in response to rising trends in weight management pharmaceuticals. "Vital Pursuit is about providing accessible, appealing food options that align with the specific nutritional needs of this growing consumer segment," said Presley.
The Vital Pursuit range includes a variety of convenient, frozen meal options such as protein-enriched bowls featuring whole grains or pasta, sandwich melts, and pizzas. These products are carefully portioned to aid in weight management and include vital nutrients such as protein, vitamins, and minerals. Additionally, the line offers gluten-free choices and several items suitable for air-frying, enhancing convenience for consumers. This strategic move by Nestlé aims to meet the evolving preferences and health requirements of consumers engaged in structured weight management programs.
The Vital Pursuit range includes a variety of convenient, frozen meal options such as protein-enriched bowls featuring whole grains or pasta, sandwich melts, and pizzas. These products are carefully portioned to aid in weight management and include vital nutrients such as protein, vitamins, and minerals. Additionally, the line offers gluten-free choices and several items suitable for air-frying, enhancing convenience for consumers. This strategic move by Nestlé aims to meet the evolving preferences and health requirements of consumers engaged in structured weight management programs.
