Milk Logic has acquired the 5Yes! plant-based drinks brand
The deal between Milk Logic and Poligrin LLC is finalized, according to the buyer's press service. Poligrin owns the brand 5Yes!, which produces plant-based drinks, primarily catering to cafes, restaurants, and professional baristas.
5Yes! positions itself in the premium segment. The brand's lineup includes over 20 product items, designed for the food service industry. After the transaction, the 5Yes! team will continue its work as part of Milk Logic.
The buyer plans to expand the brand's assortment across all sales channels while maintaining the existing recipes and collaboration principles with partners. The financial terms of the acquisition remain undisclosed.
In 2025, Poligrin LLC's revenue amounted to 521 million rubles, marking a 70% growth compared to 2024.
Yakub Zakriev, the CEO of Milk Logic, stated that the integration of 5Yes! will strengthen the brand's scientific and production base, fostering its growth in the HoReCa and consumer goods segments. According to him, the team's expertise will be used in developing new plant-based products.
The acquisition of 5Yes! aligns with Milk Logic's Strategy 2030, which aims to increase the company's market share in plant-based products and expand its activities in the HoReCa sector.
According to the company's estimates, the Russian plant-based beverages category is maintaining double-digit growth rates. In 2025, sales volume increased by 18.4% in units and 23% in monetary terms. The company also noted that this positive trend continues into 2026.
