Lifeway Expands Distribution in United Arab Emirates Market
Source: DairyNews.today
Lifeway Foods Inc. has expanded its distribution agreement in the United Arab Emirates (UAE), marking a significant step in the company’s international growth. The expanded offering will include 32-oz. Lifeway Kefir, 8-oz. Lactose-Free Lifeway Kefir, ProBugs, and Farmer Cheese, all exported from the United States.
These products are set to begin shipping in the fourth quarter of 2024 and will be available in supermarkets and hypermarkets throughout Dubai and the wider Emirates.
“We are excited to further expand Lifeway’s presence in the UAE,” said Julie Smolyansky, President and CEO of Lifeway Foods. “As the leading kefir brand in the U.S., we have the capability to scale our products internationally when we see strong market opportunities. Our ProBugs kefir for kids and Farmer Cheese, known globally as Twaróg, will complement our existing range of kefir products, alongside new lactose-free and expanded 32-oz. offerings.”
Smolyansky added, “Trade is one of the best forms of diplomacy, and we look forward to continuing our international expansion, bringing probiotic-rich Lifeway products with bioactive nutrients to more consumers worldwide.”
“We are excited to further expand Lifeway’s presence in the UAE,” said Julie Smolyansky, President and CEO of Lifeway Foods. “As the leading kefir brand in the U.S., we have the capability to scale our products internationally when we see strong market opportunities. Our ProBugs kefir for kids and Farmer Cheese, known globally as Twaróg, will complement our existing range of kefir products, alongside new lactose-free and expanded 32-oz. offerings.”
Smolyansky added, “Trade is one of the best forms of diplomacy, and we look forward to continuing our international expansion, bringing probiotic-rich Lifeway products with bioactive nutrients to more consumers worldwide.”
