Laticínios Verona Celebrates 50 Years of Family-Run Dairy Business

Laticínios Verona, a family-owned dairy business based in Santo André, Brazil, is celebrating 50 years of operation. Founded in 1976 by Rene Sorrentino, the company began as a shift in career from Sorrentino's previous job at Mercedes-Benz, despite his lack of experience in the dairy sector. Today, the business is recognized for its strong customer relationships, which have spanned across generations.

The company is strategically located on Avenida Santos Dumont, offering a wide range of products including sliced cold cuts, codfish, feijoada ingredients, imported cheeses, olives, preserves, dried fruits, grains, cereals, spices, olive oils, and Italian pastas. This diverse portfolio caters to both retail and wholesale markets, a model that ensures high stock turnover and quality maintenance.

Rogério Sorrentino, who has worked alongside his father for over 30 years, emphasizes the company's extensive product line. Laticínios Verona supplies restaurants, bars, snack bars, companies, and institutions in the wholesale sector, reflecting its significant market presence.

Over the years, Laticínios Verona has expanded its reach beyond the ABC Paulista region to the city of São Paulo as well. This growth mirrors the development of the region itself and has been supported by customer loyalty.

The 50th anniversary is seen as a testament to the continuous efforts of the Sorrentino family and the dedication to their business. As Rogério Sorrentino notes, reaching this milestone represents the family's daily commitment and mutual support in running the enterprise through various phases of its history.