Lala Introduces Star Wars-Themed Milk in Mexico

Grupo Lala has embarked on a pioneering collaboration with Star Wars, launching a special edition of Lala® Fresca Entera and Lala® UHT Entera milk, adorned with iconic designs from the Star Wars universe, like Chewbacca, Darth Vader, and Yoda. This initiative makes Lala the first dairy company to have such a license.

According to Kantar's Brand Footprint report, Lala is the most chosen dairy brand by Mexican consumers, consumed in 8 out of 10 households weekly. With this launch, Lala aims to strengthen its family-centric approach, integrating entertainment with essential nutrition.

The campaign includes a digital extension with a website featuring unique interactive activities, encouraging consumer engagement with collectable designs. In addition, Lala's presence in events such as the Diablo Rojos games offers experiential marketing through activities like drone shows and tastings, further immersing families in a shared experience.

Lala's collaboration with Star Wars exemplifies a fusion of fun and functionality, delivering both a cultural and nutritional product to the market.