Lactalis Unveils Président Extra Creamy Brie
Source: The DairyNews
In a bid to cater to evolving consumer tastes and elevate the indulgent cheese experience, Lactalis UK & Ireland has announced the launch of Président Extra Creamy Brie. This delectable addition to the Président brand comes on the heels of a successful trial at Ocado, where it contributed to a notable 14% increase in product sales within its category.
Crafted with a unique recipe designed to maintain its creamy texture both cold and baked, Président Extra Creamy Brie is set to captivate cheese enthusiasts seeking an authentic French Brie experience. Packaged in a distinctive oval tub and priced at £2.95, this sumptuous offering promises a rich and indulgent flavor profile.
Héloïse Le Norcy-Trott, Group Marketing Director for Lactalis UK & Ireland, expressed enthusiasm for the launch, highlighting its versatility in both hot and cold dishes. "Our latest addition to the Président lineup opens doors to new usage occasions, driving frequency of purchase and incremental sales," she remarked. "The melt-in-your-mouth texture of Président Extra Creamy Brie offers an extra level of indulgence, particularly when baked."
Le Norcy-Trott also emphasized the brand's commitment to providing affordable luxury, particularly in light of current economic pressures. "As consumers increasingly seek comfort and pleasure in their culinary experiences, Président Extra Creamy Brie presents an accessible yet lavish option for 'big nights in' and casual gatherings with loved ones," she noted.
Héloïse Le Norcy-Trott, Group Marketing Director for Lactalis UK & Ireland, expressed enthusiasm for the launch, highlighting its versatility in both hot and cold dishes. "Our latest addition to the Président lineup opens doors to new usage occasions, driving frequency of purchase and incremental sales," she remarked. "The melt-in-your-mouth texture of Président Extra Creamy Brie offers an extra level of indulgence, particularly when baked."
Le Norcy-Trott also emphasized the brand's commitment to providing affordable luxury, particularly in light of current economic pressures. "As consumers increasingly seek comfort and pleasure in their culinary experiences, Président Extra Creamy Brie presents an accessible yet lavish option for 'big nights in' and casual gatherings with loved ones," she noted.
