Kurtz Goetzinger arrives in Argentina after Tonadita videos go viral

Goetzinger first encountered Tonadita in February during a Royal Caribbean cruise. After tasting the butter in one of the ship’s dining rooms, he posted a video describing his reaction. Other social-media accounts and media outlets shared the clip, increasing the Argentine brand’s exposure beyond its domestic market.

Tonadita subsequently contacted Goetzinger and sent products to his home in Nebraska. He began featuring several items from the company in his online content, sharing them with friends, relatives and visitors while recording their responses. The resulting posts developed into an informal series focused on Tonadita and other Argentine products.

Royal Caribbean’s official account later published material connected with the butter. One post showed passengers carrying portions from the dining rooms to the small refrigerators in their cabins. Further videos showed passengers asking for butter through room service, generating additional discussion about the product.

Goetzinger’s visit to Argentina reverses the route taken by the original story. Between October 1st and 3rd, he is scheduled to tour Tonadita’s offices and plant in Villa María and see how the products are made. The company is based in the Córdoba city.

On October 2nd at noon, Goetzinger is also due to attend a press conference at the plant. The meeting will include information about Tonadita’s international participation and market presence, including its position within one of the world’s major cruise lines.

The relationship did not begin with a planned advertising campaign, according to the company. It started when a cruise passenger tried Argentine butter and shared his experience online. Tonadita said the sequence of posts led to viral content, international attention and Goetzinger’s visit to Argentina.