Kraft Natural Cheese Launches Signature Shreds Under New Lactalis Ownership
Source: The DairyNews
Kraft Natural Cheese has introduced Signature Shreds, a new line of restaurant-quality shredded cheese, as its first innovation since being acquired by Lactalis. The collection features Cheddar, Mozzarella, and Mexican blends, aiming to bring a premium dining experience into home kitchens. According to Elena Umanskaya, VP Marketing at Lactalis Heritage Dairy, the cheese is designed for ultimate versatility and comes in eco-friendly 8oz reusable bags.
Signature Shreds represents a key milestone for Kraft Natural Cheese following its $3.2 billion sale to Lactalis in 2021. The product benefits from a unique processing technique that enhances its meltiness and stretch, making it ideal for a range of dishes from pizzas to casseroles.
The launch underscores a broader trend of increased home cooking and cheese consumption in the U.S., a movement that gained significant traction during the pandemic. With at-home meal preparation remaining high and cheese sales continuing to grow, Kraft's new product line is poised to capitalize on these trends while focusing on traditional dairy amidst rising interest in plant-based alternatives.
The launch underscores a broader trend of increased home cooking and cheese consumption in the U.S., a movement that gained significant traction during the pandemic. With at-home meal preparation remaining high and cheese sales continuing to grow, Kraft's new product line is poised to capitalize on these trends while focusing on traditional dairy amidst rising interest in plant-based alternatives.
