India's New White Gold: Donkey Milk Sells for ₹6,667/Litre
Sourse: dairynews.today
Donkey milk is becoming a lucrative market in Hyderabad, selling for an unparalleled ₹6,667 per litre due to its traditional medicinal beliefs despite lack of scientific backing.
Donkey milk, selling for a staggering ₹6,667 per litre in Hyderabad, has grabbed attention due to its purported health benefits rooted in traditional beliefs. Farmers have been migrating to urban areas to meet the burgeoning demand for this high-priced alternative dairy product. Despite the absence of scientific evidence supporting its medicinal claims, parents continue to seek donkey milk as a remedy for pediatric respiratory and digestive ailments, driving its hefty market valuation.
Sales strategies for this niche product include door-to-door distribution, largely oriented towards parents keen on traditional remedies. Notably, the economic model surrounding donkey milk production is adapting to urban logistics, with farmers maintaining small-scale operations of around 10 donkeys and engaging sales staff for direct marketing to consumers. Notably, donkeys produce a limited volume of milk, approximately one liter daily, justifying its premium valuation.
Challenges for this market include the complete lack of regulatory oversight and scientific validation, raising essential questions about food safety and consumer protection. Nonetheless, the Hyderabad donkey milk market reflects an intriguing blend of traditional beliefs and entrepreneurial adaption, marking its spot in evolving urban agribusiness.
Sales strategies for this niche product include door-to-door distribution, largely oriented towards parents keen on traditional remedies. Notably, the economic model surrounding donkey milk production is adapting to urban logistics, with farmers maintaining small-scale operations of around 10 donkeys and engaging sales staff for direct marketing to consumers. Notably, donkeys produce a limited volume of milk, approximately one liter daily, justifying its premium valuation.
Challenges for this market include the complete lack of regulatory oversight and scientific validation, raising essential questions about food safety and consumer protection. Nonetheless, the Hyderabad donkey milk market reflects an intriguing blend of traditional beliefs and entrepreneurial adaption, marking its spot in evolving urban agribusiness.
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