In the Middle East and African countries, consumers are choosing eco-friendly brands

World 08.04.2025
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This was stated by Nikolay Melnikov, Global Account Manager at ML Group (Russia), during the packaging session at the Dairy Olympics in the UAE.
In the Middle East and African countries, consumers are choosing eco-friendly brands
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The expert highlighted trends that need to be taken into account. Key trends in African and Middle Eastern countries include environmental awareness, health, and safety. Consumers are opting for transparent and eco-friendly brands. Certification is also an important trend.

“The dairy and baby product sectors are growing. Buyers are willing to pay more for premium quality,” noted Nikolay Melnikov.

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