Global Whey Protein Concentrate Market to Reach USD 16.53 Billion by 2033
Whey protein concentrate, a byproduct of the cheese-making process, is increasingly being recognized for its rich protein content, which includes all twenty essential amino acids. This protein source is widely used in the food industry, particularly in baked goods, dairy products, beverages, cereals, chocolates, and baby food, owing to its antihypertensive and antibacterial properties.
The rising awareness of protein's role in maintaining a healthy lifestyle and promoting muscle growth is driving demand for high-protein products. Whey protein concentrate is particularly popular among athletes, fitness enthusiasts, and health-conscious consumers. As more people adopt regular workout routines and healthier lifestyles, the demand for whey protein products is expected to soar.
The WPC 80% segment is anticipated to dominate the market during the projected period. This particular variant is a key ingredient in protein shakes, bars, and other sports nutrition products due to its effectiveness in muscle building and recovery.
In terms of application, the food & beverage sector is expected to hold the largest share of the market. The growing demand for nutrient-dense food products and the increasing consumption of protein drinks, particularly in athletic and fitness contexts, are major contributors to this trend.
The online retail segment is predicted to lead the distribution channels, reflecting the rapid growth of e-commerce and the convenience of online shopping.
Regionally, North America is expected to maintain the largest share of the global whey protein concentrate market, driven by the presence of major WPC producers and a growing consumer focus on protein intake. Meanwhile, the Asia Pacific region, particularly China, is forecasted to experience the fastest growth, fueled by a rising interest in health and fitness and the increasing acceptance of protein supplements.
Recent developments in the market include Glanbia Nutritionals' launch of FerriUp in October 2022, a whey protein concentrate enriched with lactoferrin and vitamin B12, targeting active women seeking a strong nutritional foundation.
