Frischpack Collaborates with Hasbro for Peppa Pig Gouda Cheese Launch

Frischpack has announced its collaboration with Hasbro to launch a new product line featuring Peppa Pig-shaped Gouda cheese. This product, made entirely from Gouda cheese, is designed to appeal to both children and parents by incorporating the popular cartoon character's likeness. According to Frischpack, this move aligns with a growing trend in licensing within the food industry, especially in the dairy segment, which they consider to have untapped potential.

The company notes the significant influence that children have over purchasing decisions in categories such as yogurts, snacks, and cheese. By introducing this playful yet quality-focused product, Frischpack aims to attract retailer interest in dairy concepts oriented towards families and children. Alongside the Peppa Pig Gouda Shapes, Frischpack will also be launching Peppa Pig Cheese Sticks, which are intended for lunchboxes and on-the-go snacking.

This initiative marks an expansion of Frischpack's brand portfolio, suggesting a strategic focus on leveraging brand licensing to enhance product visibility and consumer engagement in the dairy sector. The collaboration with Hasbro underscores the potential for further innovation and product development in this area.