FrieslandCampina's Nationwide Campaign Highlights Dairy Nutrition on World Milk Day
FrieslandCampina WAMCO Nigeria Plc, the company behind Peak Milk, has initiated a consumer-focused campaign named 'Show Peak Love' as part of the World Milk Day 2026 celebrations. This nationwide campaign is designed to honor 'Breakfast Heroes' who contribute to their families and communities by using Peak Milk products, while also raising awareness about the nutritional benefits of dairy.
The 'Show Peak Love' campaign will feature a record-breaking event, the 'Longest Breakfast Table,' at Ikeja City Mall, along with simultaneous breakfast activities in over 15 locations across Nigeria. This initiative aims to reduce consumer confusion about various milk products such as Full Cream Milk, Filled Milk, Dairy Creamers, and non-dairy alternatives by providing education on their nutritional content, thus aiding families in making informed dietary choices.
Peak Milk offers variants like Peak Full Cream Milk, which is whole milk fortified with essential vitamins and minerals, and Peak Filled Milk, which includes skimmed milk enriched with nutrients. Peak Dairy Creamer is another product made with milk that contains vital nutrients. This educational effort is part of FrieslandCampina's strategy to encourage healthier breakfast habits.
Omolara Banjoko, Marketing Manager for Peak, highlighted that World Milk Day is a prime opportunity to educate consumers about the health benefits of milk while celebrating individuals who consistently nourish others. The 'Show Peak Love' campaign is expected to create lasting breakfast experiences and enhance consumer understanding of quality dairy nutrition's role in promoting healthier lifestyles.
Peter James, Category Brand Manager, emphasized the significance of breakfast as one of the day's crucial meals and recognized those who go the extra mile to provide nutritious meals for their families and communities. Attendees of the campaign's activations can look forward to interactive milk education booths, nutrition-focused activities, product samples, and appearances by lifestyle influencer Asherkine.
World Milk Day is observed globally on June 1, a day established by the Food and Agriculture Organization to emphasize the importance of milk and the dairy sector's role in global nutrition and livelihoods.
